The Opportunity
As part of its strategic priority for retail performance, Moto-Pfohe set out to explore new growth opportunities across the entire customer journey.
The objective was to bring together key stakeholders from retail operations, brand management, and corporate marketing to identify practical ways to increase customer engagement, fueled by improved collaboration. The final goal – create and utilise opportunities for business growth.
The objective was to bring together key stakeholders from retail operations, brand management, and corporate marketing to identify practical ways to increase customer engagement, fueled by improved collaboration. The final goal – create and utilise opportunities for business growth.
The Smart Minds Approach
Smart Minds designed and facilitated a 2-day cross-functional strategic workshop based on LEGO® Serious Play® and customer journey mapping.
Instead of optimising isolated activities, the process focused on optimising the connections between them - from attracting attention and generating interest to creating desire and supporting purchase decisions. And further more – translate sales deals in long-term and relationships with customers, for mutual benefit.
Through structured dialogue, robust application and business development tools, and practical ideation, participants connected different perspectives around one shared view on how to eleveta the market opportunities.
Instead of optimising isolated activities, the process focused on optimising the connections between them - from attracting attention and generating interest to creating desire and supporting purchase decisions. And further more – translate sales deals in long-term and relationships with customers, for mutual benefit.
Through structured dialogue, robust application and business development tools, and practical ideation, participants connected different perspectives around one shared view on how to eleveta the market opportunities.
The Outcomes
The workshop helped participants:
An additional outcome was the development of a practical collaboration logic that links mutual responsibilities, shared benefits, and coordinated business impact.
- create a shared view of opportunities across the retail customer journey;
- identify initiatives to increase customer engagement;
- generate ideas for stronger collaboration between retail, corporate marketing, and brand management;
- explore the potential of AI, automation, and data-driven marketing;
- define concrete actions, responsibilities, and next steps.
An additional outcome was the development of a practical collaboration logic that links mutual responsibilities, shared benefits, and coordinated business impact.
The Impact
By bringing multiple business functions into one structured conversation, Moto-Pfohe transformed diverse expertise into a shared roadmap for action.
The result was stronger alignment around growth opportunities, clearer ownership of next steps, and a more connected approach to delivering customer value across the retail journey.
The result was stronger alignment around growth opportunities, clearer ownership of next steps, and a more connected approach to delivering customer value across the retail journey.